Reviewing analytics for our sites recently, we identified bounce rate and session duration in Google analytics as areas we want to focus on and learn more about. Looking around the web, the general understanding of what factors into these metrics is pretty muddy. Google offers documentation of course, but it’s not always in terms that […]
A Google Analytics UI Overview: Build a Better Website Today!
Google Analytics is a data playground. I’m a fairly data minded person, so my first impression of the Google Analytics UI reminded me of when I was little, walking into a Toys-R-Us. Even if a copious excess of data isn’t the sort of thing that gets you all excited, Google Analytics (GA) still offers a […]
Getting Started with Google Analytics for WordPress
Understanding your audience is one of the oldest foundational pieces of wisdom for any presenter, and it hasn’t lost a bit of its kick with age. You might not be up on a physical stage showcasing your skills in rhetoric and oratory (and for most of us that’s probably a huge relief!), but we’ve talked […]