If you create content for a WordPress website and haven’t heard of Google Trends, you’re about to be in for a treat. Whether you’re blogging for fun or putting together a professional content marketing strategy, ranking well in Google searches is an important piece of the web visibility puzzle. There are so many factors at […]
Understanding Bounce Rate and Session Duration in Google Analytics
Reviewing analytics for our sites recently, we identified bounce rate and session duration in Google analytics as areas we want to focus on and learn more about. Looking around the web, the general understanding of what factors into these metrics is pretty muddy. Google offers documentation of course, but it’s not always in terms that […]
5 Easy Steps to a Great AB Test: Science Rules!
Setting up a great AB test that gets you actionable results can be really quick and easy. It can also be a complete waste of time if you goof it up. So how do you not goof it up? You’ve got to channel some Bill Nye! Don’t know Bill Nye the Science Guy? Then it’s […]
A Google Analytics UI Overview: Build a Better Website Today!
Google Analytics is a data playground. I’m a fairly data minded person, so my first impression of the Google Analytics UI reminded me of when I was little, walking into a Toys-R-Us. Even if a copious excess of data isn’t the sort of thing that gets you all excited, Google Analytics (GA) still offers a […]
A/B Testing with Optimizely: Learn How You Can Get Started Today!
Options. That’s one of the beauties of using WordPress to build your websites. All the different options you have for shaping and styling your website means you have a veritable artist’s pallet of design choices you can make. All those options can make a satisfying decision between those many choices difficult though, too. Finding that […]