Delivery service is a great thing. As I sit here writing this, everyone in the office is waiting with great anticipation for some outstanding local Mexican cuisine to be delivered for lunch. Life is great around here at the moment, and it’s due in part to the fact that none of us have to get out in the rain for a bite to eat today. Delivery service makes that possible.
If you run an online business, chances are you may be selling a digital product that can’t be delivered in a traditional manner. Your customers have the same quality expectations, though: there has to be a high sense of security in the purchase process leading up to the sale, delivery must be fast, and the product must be delivered 100% intact.
Easy Digital Downloads meets those criteria and more. It is hands down the premier digital download tool for WordPress. Streamline yet loaded with core features, high fidelity, secure, and trusted implicitly by the WP Ninjas. Did I mention it’s free? Take a look!
What is Easy Digital Downloads?
EDD is a freemium plugin for WordPress by Pippin Williamson, a Ninja Forms collaborating developer. Like Ninja Forms, the core plugin is free and its functionality can be extended through purchasing the license for extensions. There are currently over 40,000 active WordPress installations and growing.
It is, in short, a complete ecommerce solution for all your digital products. It was developed specifically for WordPress with a focus on extendable simplicity. EDD core is a streamlined, no-nonsense tool that offers just what you need for digital sales with no feature bloat. If you want to add more to tailor to your needs then you have that option available to you, but it won’t slow you (or your customers) down with a myriad niche features you don’t use.
- Easy yet robust download setup via “Add New Download” page. You’ll feel right at home in an environment that mirrors the “Add New Post” WordPress feature.
- Lightweight and bloat-free. EDD’s extension model means you only have installed what you need installed, keeping your website moving quickly and your customers happy.
- Variable Pricing. Lite versions, Full versions, different prices, no hassle. Sell an album or sell individual songs off the album all with one setup.
- Discount codes
- Shortcode allows for Purchase button to be placed anywhere
- Default PayPal gateway and payment tracking
- Cart System for handling multiple purchases
- Customizable purchase receipts
- Comprehensive reporting. Download logs, earnings reports, payment history, purchase history, and much more. Beautiful visual graphing options.
- Dozens of actions and filters for developers to take advantage of.
- Over 300 extensions to customize EDD to your needs plus gorgeous theme support
Why We Use EDD
With great ecommerce options out there like WooCommerce, why do we use a smaller plugin like EDD? For us, we love that it’s tailor made for digital products. While we could make another ecommerce plugin work for us, why trim a square peg to a round hole? EDD fits our needs out of the digital box and leaves room for growth without having to worry about retooling.
While EDD has evolved to support physical product sales if you need it to, you don’t have those options in your way when you don’t need them. When you’re running a business, you want the tools that are focused to the task you’re trying to accomplish.
We have a great deal of respect for Pippin Williamson and his team. We can rest assured any product or update that comes from them is going to be coded not just to WordPress standard but to their own high standards. We can rest assured that this is the highest quality, most secure plugin on the WordPress market.Easy Digital Downloads creates fantastic synergy with anyone selling digital products!Click To Tweet
What’s more, as we’re both in the business of selling digital goods, their pain points are ours. They anticipate our needs because they are also their needs. To paraphrase our CEO James Laws, this creates a fantastic synergy with digital retailers and great opportunity for collaboration that moves all of our businesses forward.
Doing our business through EDD is a win-win, and it can be for you, too. Check them out and soon your customers will download all the things too!